Gen Martinez

Life-Purpose & Mindset Coach


Maybe you enjoy great success in your career, but in your personal life, or even just in the privacy of your head, you don’t have it all together. Or maybe you don’t know what to do with your life and you want to figure out why you exist!

Gen serves people in all seasons, from individuals in the height of a thriving career, to those in transition, to those picking up the pieces. She holds multiple certifications, but it is her lifelong experience in helping others grow that qualifies her in compassionate, practical application.

The "one thing” she loves the most is helping her clients shift their mindset, enabling them to become the best version of themselves as God intends. And usually, they can move through the process rapidly with traditional coaching methods as well as cutting edge strategies like Neuroencoding and science-based mind work.

An overview of her method includes three basic stages: 1) Identifying exactly WHAT the client wants, 2) developing a roadmap for HOW to get there, and 3) providing tools for thriving in their destination. Her style is to keep the client in the driver’s seat where they are empowered to take charge of their life.

We often don’t realize that our own thoughts are the very thing holding us back, but it is possible to change your psychology! Gen likes to use the acronym ANTs – automatic negative thoughts, as she helps her clients recognize and “kill” them. This alone will transform your life, but there’s so much more!

Brain tips and hacks are simple and effective. Pattern interrupts, utilizing your own physiology, and creating magnetism in your future are just a few examples of fun hacks Gen shares. The physical health of your brain is a must for success, and she knows just how to do it.

In addition to coaching, Gen offers workshops on Personal Growth, Brain Health, and DISC Personality Styles. She has authored a children’s book, The Master Potter, a story about identity and purpose as designed by a loving Creator. In her free time, she enjoys writing stories and blogs about healthy biblical spirituality, as well as hiking, bicycling, and spending time with her large and unique family.


Gen Martinez



  • Life Coaching, American Association of Christian Counsellors (AACC)

  • Life Coaching, John Maxwell Team.

  • Neuroencoding Method of Coaching, Joseph McClendon III

  • DISC Personality Training for Adults and Youth, ohn Maxwell Group

  • Brain Health Training, Doctor Daniel Amen (Amen University)

  • Peer Counseling, International Center for Women’s Ministries